Southern Legends
Dog Hunters Association

Objective was to create the Association’s logo and brand ID T-shirts for hunting competitions and fairs.

Logo in Color. The owners wanted to include the footprint and the silhouette of the hunting dog and they wanted to embody the dog hunting culture. I included the camo green and orange, creating the ground underneath the dog with the subordinate color. Added in the silhouette of the pointer to pop it out to the viewer in the center. I used a transitional serif font with a scratchy texture to support the traditional and classic, yet rugged style of dog hunting.

Logo in Color. The owners wanted to include the footprint and the silhouette of the hunting dog and they wanted to embody the dog hunting culture. I included the camo green and orange, creating the ground underneath the dog with the subordinate color. Added in the silhouette of the pointer to pop it out to the viewer in the center. I used a transitional serif font with a scratchy texture to support the traditional and classic, yet rugged style of dog hunting.

Logo in Grayscale. Simple black and white won’t work for this logo, so a grayscale version was created for instances when color cannot be used.

Logo in Grayscale. Simple black and white won’t work for this logo, so a grayscale version was created for instances when color cannot be used.

A women’s v-neck t-shirt, front pocket design, and men’s baseball t-shirt design were included to show how the logo would be displayed on their t-shirts…the ultimate goal for representation at the competition.